the cost of choosing what to build

With modern AI tooling and rapid scaffolding, the cost of writing code is approaching zero. What has skyrocketed in value is taste and problem selection.

Every project you commit to takes cognitive bandwidth. When building feels effortless, the trap is starting ten ambitious systems that all stall at 80% completion because the real friction was never typing syntax—it was seeing a problem through to its finish.

The best builders are not the ones who prototype the fastest; they are the ones who ruthlessly protect their focus for the problems that actually matter.